It is to this, and a regular content update schedule, that Gummy Drop owes its continuing success.Įvery two to three weeks, there is the introduction of a new in-game city. The key to ensuring that this money wasn't wasted, however, is to make the game itself compelling. The only reason we have 9,000 levels, is because our players require 9,000 levels. “Big Fish has actually paid for 20 million installs of Gummy Drop,” he reveals. This is where Big Fish was able to flex its muscles, with cross-promotion across its catalogue and a dedicated UA team. “The greatest game ever is nothing without installs,” George reflects. Peaking at #1 top grossing in 38 countries, the game continues to boast great engagement - one notable statistic being an average play time of 70 minutes per day.īut how did Big Fish Games and Studio Game Forest collaborate to ensure such success? “We're excited about the opportunity in the game even two and a half years later,” says George.Īnd it's easy to see why. Gummy Drop, a match-3 game developed by Moscow firm Studio Game Forest has been a particular success since its 2014 launch. However, for some time now the Seattle firm has also been publishing free-to-play mobile games.įor his talk at White Nights Prague, Big Fish Games' GM of 3rd Party Free-to-Play Chris Georgechooses to focus on Gummy Drop. Known for its online casual game portal and numerous hidden object titles, Big Fish Games is perhaps best known as a premium game company.Īnd indeed, a large portion of its business is still based around this model.
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